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Source: Easy Analytic Software Inc. (EASI)
Easy Analytic Software Inc. (EASI) is a New York-based software engineering and statistical modeling firm that specializes in consumer demographics. Using input data from the Census Bureau, Bureau of Labor Statistics, and Mediamark, EASI develops model-based indicators of the demographic characteristics, consumer spending, and behavior patterns for a wide range of geographic areas—state, counties, census tracts, and block groups. Mediamark is a market research firm that annually publishes The Survey of the American Consumer, based on detailed interviews of 26,000 households.
Dataset: Leisure Activities from the Consumer Behavior - 2015 Database
Consumer participation in various leisure and recreational activities, including gambling, gardening, photography, reading books, concert and theater attendance, board and card games and frequency of movie attendance.
Shows usage and purchasing patterns for consumers in the United States for over 6,000 products and services. Data are from Mediamark's annual Survey of the American Consumer, based on 26,000 face-to-face interviews conducted nationwide in consumers' homes. Easy Analytic Software Inc. (EASI) uses its statistical modeling technology and demographic profiles of various geographic areas to estimate the number of households in the selected geographic area that should use the product or service in that area based on the consumer characteristics in the sample.
EASI data series present demographic and economic characteristics for the United States, for states, counties, census tracts, and ZIP Codes. Data from the Bureau of the Census provide geographic references and benchmarks for demographic updates and forecasts, including: 2010 Census of Population and Housing PL 94 – 171; American Community Survey (ACS), and Public Use Microdata Samples (PUMS). Other related sources are: Annual Demographic Survey, Current Population Reports (P20; P25; P60), and numerous special Census reports. EASI has developed a series of EASI-based proprietary models for updating estimates and forecasting projections. For a more detailed description of EASI methodology, see the technical documentation.
Citation:
Easy Analytic Software, Inc., Easy Analytic Software Inc. (EASI) (2015-02-25). Consumer Behavior - 2015: Leisure Activities | Socioeconomic Indicator: Households, 2015. Data-Planet™ Statistical Datasets by Conquest Systems, Inc. [Data-file]. Dataset-ID: 050-414-014. https://doi.org/10.6068/DP154C5FA394216
Category:
Prices, Consumption, and Cost of Living
Subject Terms:
Update Frequency:
Annual
Last Updated Date:
02/25/2015
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This DOI was originally created 05/18/2016 and the content of this DataSheet reflects the data available as of that date.
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